Digital directories are now taking the place of the strip style directories in all markets due to the inconvenience and cost of updating strips. While the faster adopting building management and owners are a step ahead to provide a Class A building to their tenants and visitors, there is not enough information out there to help them see the capabilities of digital directories and issues to watch out for these digital upgrades. Here are some tips on how you make your upgrade smoothly and without wasting money!
1. Simple Updating, Implementation, Use
Work with a company that has mastered the most efficient way to deliver the product. You don’t need another project that you need to take on. Simple implementation means the company is able to listen to your needs and provide a turnkey system ready to plug and play that is customized to your needs.
Ask questions and understand the process before you sign up for another software that is difficult to understand and use. Be sure to learn how updating of your digital directory works: is it a complicated process? If so, pass and find the most efficient software to make your displays work for you.
2. Real Estate is Everything – With Digital Displays Too
Your screen is your real estate. With touchscreen, interactive directories you can virtually display anything, but it is still one screen that you have to work with. Make your investment wisely and strongly consider a larger screen (it will be your best friend!). If the investment is already on the table remember that this display will be representing your building for many years to come.
3. Build Your Building Community
A digital directory is the core use for your digital displays, but why limit your system when it is capable of so much more? Think outside the box! Use curated and localized content to create a culture for the building, provide best-in-class, real-time information, and consequently attract the best tenants who see value in and want to be a part of that culture. Be a communication champion: show your tenants you care by highlighting events and updates. Your tenants and visitors will love it!
4. Tenant Expectations Have Changed and Will Change Again
Valuable tenants have come to expect modern amenities and culture from their commercial real-estate buildings. Digital directories can give your property a modern look and feel without expensive and time-consuming remodeling. They can also give you flexibility – easily update and adapt your content as tenant values and interests change throughout the years.
Utilize your points of contact during the design process to get you the most up to date news, trends in digital directory and display uses. Since any successful digital directory company is working with many other property managers and building owners, they have inside information about what content other companies are leveraging and how successful it is for them that can help you best position yourself in your industry.
Now that you know what to consider and ask for when shopping for a digital directory for your building, be sure to tie the digital experience together throughout your property. The best experience is when the information displayed is cohesive and continues throughout the building; think elevators, waiting areas, busy intersections, break and collaboration areas. Change your tenant and visitor experience without an expensive and time consuming remodel by utilizing digital directory systems!
Contact us to learn more about how TouchSource digital directory systems can give your building a Class-A experience.
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“At first I was wary about ordering an electronic directory but after working with your support team we absolutely love them and it’s always so nice and easy to work with support from your company.”Property Manager, Cincinnati, OH
“After working with old-fashioned directory strips, I can’t believe
how easy it is to update my TouchSource Directory from my desk!”Property Manager, Seattle, WA
“I’ve been thrilled with the product. I can’t tell you how great it is to log in, type out an entry, and then have it appear. Ordering little plastic strips (that can cost an arm and a leg), getting the formatting right, getting them installed – I’ll never go back! You’ve earned a very loyal customer.”Tenant Coordinator, Washington, DC