Improve & Modernize the Patient Journey with Digital Directory Solutions Made for Healthcare
Prevalent privatization of the US health industry is creating an increasingly competitive marketplace for medical providers. Now more than ever, patients are growing to expect and require services above and beyond excellent healthcare. In fact, many patients routinely choose their preferred healthcare providers by assessing whether their customer experience was convenient and hassle-free, and if the facility itself reflected a modern and technologically advanced feel.
Medical offices, hospitals and emergency medical service providers that have moved to a digital experience model are gaining and retaining more customers based on referrals and positive, word-of-mouth experiences. Gone are the days of waiting in crowded, stifling rooms to speak to a receptionist or nurse, and patients no longer tolerate being stacked up in waiting lines for prescription services. The most successful medical companies are those that provide fast, easy-to-understand care and information to patients in an individualized and customizable digital experience.
Digital directory solutions with wayfinding are easy to implement, and effective at maintaining a strategy for your medical facility. They streamline and simplify the patient experience by providing them with the information they need when they need it—in an impressive, modern way.
Upgrade to digital wayfinding to enhance the patient experience and improve your bottom line
When there’s a medical emergency, you can prevent mounting stress among patients by providing clear wayfinding that they can easily print and take with them. Studies on these streamlined digital processes have concluded that digital wayfinding effectively reduces anxiety and frustration for the visitor, encourages accessibility, safety and overall functional efficiency. It even promotes patient empowerment by helping to improve their cognitive skills in spatial understanding.
Overall, patients prefer autonomy in communicating their needs and reaching their healthcare professionals. Digital wayfinding gives patients a sense of control over how those needs will be interpreted, and allows them to navigate to their provider directly, at their own comfort level.
Moreover, these technologies increase cost efficiency for your facility. You may not realize it, but there are huge profit losses associated with wayfinding problems. Consider the indirect cost of lost productivity as concerned staff members take time away from patient care to give directions or walk lost visitors to their destination. Another indirect cost of poor wayfinding is that lost visitors are late or miss their appointments. One study at a major tertiary hospital estimated the cost of wayfinding problems at $220,000 per year!
Use digital signage to enhance the patient experience and improve your bottom line
The most important factor to consider is the psychological effect that digital signage has on patients and caregivers alike. These independent systems enhance patient experience by informing, entertaining, and engaging all users. Dynamic signage allows messages to be presented at a time and location most relevant to visitors.
These automatic efficiencies also allow medical and hospital staff to focus on care, leaving many administrative tasks to a programmable system that patients genuinely enjoy using. Patients and visitors report appreciating the information and entertainment provided through flat panels in their rooms and in waiting areas. Research has also shown that digital signage and wayfinding provides a decreased perceived wait time of 33%.
Additionally, providing digital information can help to increase the cost and time efficiency of your facility and its staff. Studies conducted by the Journal of Environmental Studies reported that patients exposed to quality signage made fewer demands on staff and were more knowledgeable about procedures in general.
This in turn allows patients to be more self-sufficient with navigating to their destination, which gives them a much-needed sense of power over a medical experience they may not otherwise have. These benefits add up, and patients will interpret a digitally modernized medical facility as being innovative, patient-focused and trustworthy.