Take Control of Your Elevator: Throw out ads in favor of engagement.
by: Petek Sabunis
May 19, 2017
Call for Information
Do you remember Muzak? The much reviled “music” played in thousands of elevators for decades. All your favorite hits, just much worse. The elevator has been the unfortunate recipient of innovations like Muzak for years and now elevator passengers (victims) are subjected to bologna ads from a national network of elevator ads. One Colorado building had enough and here’s what they did.
The Opportunity: With elevator displays they had a chance to have the undivided attention of their tenants. Elevator rides could become a positive experience rather than a frustrating event for their visitors and tenants.
The Problem: Their current solution was boring their tenants with commercials coming from a national network, when they could instead engage them with useful content and relevant, local information.
The Solution: This enterprising property manager set out to find a solution, as their existing elevator signage contract was expiring and they were tired of national ads bombarding their tenants. As they thought through the options, there were 5 big reasons why they chose a TouchSource solution:
1. Dollars and Cents
TouchSource solutions were less than 50% of the total price of competitive solutions with low installation costs, very low subscription costs, and an affordable solution that fit right in to their existing elevator hardware.
2. Snag New Tenants with Engaging Content
Activating a space in an office building is one of the hardest yet important factors that property managers are challenged with nationwide. Activation begins with creating venues for community interaction and keeping the tenants and visitors engaged with dynamic content that can be provided real-time. TouchSource displays provide the best user interface that will capture riders’ attention, engage, and activate elevators in this way.
3. Property Manager Sanity
Property managers are stretched thin, yet they are expected to be providing up-to-date initiatives and amenity updates to the tenants continuously. Monthly emails are one way to keep in communication, but the number of people truly engaged this way is a mystery. With the easy-to-use TouchSource customer interface, marketing and other messaging can be uploaded to the elevator displays within a minute—keeping the communication flowing, the messaging clear, and the property manager sane.
4. Branding, Branding, Branding
Today more than ever, it is important to create brand awareness for your building in order to attract and retain the tenants who will pay top dollar for the top amenities. Elevator displays are an eye-catching, engaging investment to build brand awareness with prospects and existing clients. TouchSource displays are simple to integrate with the existing infrastructure of the building and can be easily synched with existing social media to show content pertaining to the building and community.
5. No More Bologna Ads
The property manager manages the building, not the advertisers. Why show national ads to your tenants? Content scheduling can allow property management to be strategic and targeted with your content, and tailor your message depending on the foot traffic your building is experiencing. You can manage the information that you want your visitors and tenants to see, at scheduled times. This also means you can upload new content on your schedule, rather than when you need the change to take place. With TouchSource, there is also NO unwanted or undesirable third-party advertising! You truly do own your space with TouchSource displays.
In the end, for this Colorado building it was extremely important to have an experience the delighted their tenants, not just the advertisers.
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