Let’s face it, healthcare facilities are complex environments that can be very confusing for patients to navigate through. Visitors often arrive in a state of stress and come to what appears to be a perplexing maze of corridors which can further add to their anxiety. The frustration associated with getting lost is ranked as one of the top complaints by visitors to medical facilities. This snowballs into having a negative impact on customer confidence and brand image.
Costs of Confusion
There are also less obvious costs to having inadequate hospital wayfinding systems.
A study by Zimring (1990) calculated the hidden toll of direction-giving by people other than information staff. The study found the expense was more than $220,000 per year, a price equivalent to more than 4,500 staff hours or two full-time positions!
We could all agree that those lost hours would be better spent delivering more attention and service to the patients.
Frequently, facility planners mistakenly throw more signs at the problem. They erroneously believe that adding more words, on more plaques, in more places will clarify the direction visitors need to go. Often, however, this only compounds the confusion. Current research on hospital wayfinding has shown that signs alone are inadequate.
To complicate matters even more, medical directory systems need to be multilingual to adapt to the population’s growing cultural diversity. Today, healthcare facilities need to be prepared to assist patients get where they need to go in a myriad of languages in an already dauntingly complex environment.
Wealth of Solutions
Fortunately, TouchSource has a cutting-edge solution for all of these challenges. Our interactive wayfinding directories enhance a positive patient experience by showing visitors floor plans with highlighted destinations and displaying animated paths to where they want to go. Our digital wayfinding systems even offer options to connect to smart phones and tablets. Navigating through even the most convoluted healthcare facility is no longer a monumental task with our interactive digital maps.
In addition, TouchSource assists healthcare facilities by being able to display information in a variety of languages. So now hospitals can help their ever growing diversity of visitors by using our electronic directory boards to easily get them to their destination.
All in all, a comprehensive wayfinding and orientation system for healthcare facilities may appear to be simple, but in reality a whole range of factors have to be taken into consideration that significantly affect the visitor experience. TouchSource can streamline this arduous task by providing many of the solutions you need in one product.
Contact us today for a free wayfinding assessment!
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“At first I was wary about ordering an electronic directory but after working with your support team we absolutely love them and it’s always so nice and easy to work with support from your company.”Property Manager, Cincinnati, OH
“After working with old-fashioned directory strips, I can’t believe
how easy it is to update my TouchSource Directory from my desk!”Property Manager, Seattle, WA
“I’ve been thrilled with the product. I can’t tell you how great it is to log in, type out an entry, and then have it appear. Ordering little plastic strips (that can cost an arm and a leg), getting the formatting right, getting them installed – I’ll never go back! You’ve earned a very loyal customer.”Tenant Coordinator, Washington, DC