Transit is a critical amenity for new, mixed use development
You see it more and more because your companies are part of the massive investment in mixed use development all over. Not only in and around big cities like New York and San Francisco, but in places like Dallas, Atlanta, Nashville, Cincinnati, Denver, Toronto and elsewhere, including downtown areas and densified suburbs. Young families and others seeking the affordability and breathing room of suburbs, but also craving the vibrancy of downtown areas are flocking to these new “collar neighborhoods.” They want to avoid long commutes and expensive/hard-to-find parking, and the general hassle of car ownership. These communities, whether built from scratch or newly densified, are increasingly well served by easily accessible, multi-mode transportation options.
People expect to see transit information on display
Traditional bus, train, light rail, along with bike share and car sharing services enable easy mobility. Multi-mode transportation options can be combined in a single journey to provide point-to-point rides. Residents and workers consider flexible mobility options a critical amenity that enables their vibrant, productive lifestyle. Tech savvy riders know that real-time data is available and they expect to see it displayed on digital screens in locations near transit services- in lobbies, storefronts and elsewhere.
Good transportation needs ubiquitous visible signage that tells riders what’s going on
But good transportation is incomplete without ubiquitous, visible information on digital signage that tells riders what’s going on—when will the bus be here, why is the train late, are there any bikes available, how long until a car service ride will be here, are there any car shares parked nearby? Telling people when their ride is coming and what’s available nearby is an easy way for building owners, employers and managers to enhance the value of transportation amenities and improve overall quality of life for tenants, workers, visitors and residents. People are more willing to embrace multi-mode transportation if they know what’s available right now.
Make your building and local environment greener- encouraging people to use transit helps reduce dependency on cars, thus alleviating congestion and related environmental impact from unhealthy exhaust fumes as cars sit in traffic—often looking for parking spaces. These efforts can support your corporate sustainability initiatives and those of your tenants, and may help contribute to LEED and other sustainability credits and goals.
The 7 Major Benefits of Providing Transportation Information on Digital Signage:
- Safety, health and convenience for tenants and visitors- providing tenants, building staff and visitors with transit information means they don’t waste a lot of time waiting for their ride. For many, this is a critical safety and health issue for those waiting for transit at late hours or in inclement weather.
- Transit signage drives other viewing- transit signage at key points of consumption is highly engaging because it provides critical information when and where it’s most needed. This provides an opportunity to display other messaging that you want tenants to see—events, reminders, schedules, safety alerts, etc.
- Strengthen building and management company brand- As urban transit systems are seeing record ridership levels in recent years, and new systems are being built out in cities like Denver, Houston, LA, etc that are traditionally auto-centric, transit info helps strengthen the brands of properties as being smart and technologically sophisticated.
- Help attract and retain employees by creating a smarter workplace- Increasing numbers of young people do not own or drive cars (there are decreases in all age groups since 2011 and more than a 16% drop among 20 – 24 year olds since the 1980s) Providing transit information creates a safer, friendlier and more supportive work environment. This benefit is easy to provide and makes offices feel more accessible while simplifying commutes.
- Make your building and local environment greener- encouraging people to use transit helps reduce dependency on cars, thus alleviating congestion and related environmental impact from unhealthy exhaust fumes as cars sit in traffic—often looking for parking spaces. These efforts can support your corporate sustainability initiatives and those of your tenants, and may help contribute to LEED and other sustainability credits and goals.
- Strengthen community relations- promoting the use of local transit helps reduce traffic congestion and pollution in adjacent communities. And, where possible, public-facing transit signage (for example, in windows) benefits local residents as well as tenants. This is a practical way to generate good will with local government, economic development organizations and chambers of commerce. It demonstrates civic mindedness, gives back to the community and provides a public benefit that promotes safety and sustainable mobility.
- Save capital and manage land use more effectively- parking spaces waste valuable land and are expensive to build, especially indoor spaces ($50,000 each). Getting people out of their cars helps save development capital and operating costs—money that can be put to more productive use elsewhere or simply to improve margins.
People want to know when their ride is coming because it makes life better and less stressful every day. Now it’s easy for you to provide this information on your digital signage. Contact us today to learn more on how our Transit feature can help you and your tenants.
Written by Scott Kolber, CEO of Roadify Transit, a TouchSource partner and provider of live transit information on the new TouchSource Live Premium.